As a member of a seasoned family of musicians, my journey began at a very young age. I remember the stories of my late grandmother, who graduated with honors from the High Academy of Music in France, and my late grandfather, who played the side flute and crafted unique musical instruments. I grew up in a culturally rich environment, where I went to sleep to the sound of Tchaikovsky's nutcracker and woke up to the melodies of Farid al-Atrash.

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My steps into the worlds of sound and music production began around the age of  10, somewhere in 1995. By the age of 14, I was already producing playbacks for various schools shows in the area. I devoted countless hours in reading, learning, and creating, and as I delved deeper into the field, I realized that new and challenging projects always excited me. The feeling that we turned imagination or thought into reality and brought something new and refreshing to the world was immensely satisfying.

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Growing up in a household of educators, I was instilled with the belief that alongside practice, there is also great importance in extensive theoretical knowledge. Therefore, I decided to deepen and expand my toolbox and invest in a comprehensive study of the field, including marketing communication, copywriting, and the world of cinema. 

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In the course of my work over the past two decades, I have had the opportunity to fulfill my passion and take part in numerous projects broadcasted through various media outlets in Israel and some globally. I have worked with renowned artists, large organizations, and small businesses, written advertisements, and engaged in the development of unique educational content.